Luggage Advance was launched in August, 2006 as a subsidiary brand of Sports Express, LLC. With luggage becoming the largest segment of Sports Express’ business mix, the company saw the need to create a luggage-specific brand that would speak to business and leisure travelers who didn’t necessarily have an affinity to a sport but still desired to travel without baggage. After a series of management changes Luggage Forward, Inc. acquired the assets of Sports Express in July 2009.
The primary benefit of this acquisition was a vast increase in capabilities and improved pricing for clients.